Phase 1: Discovery
Discovery begins with a structured intake conversation covering the business, its market position across the Central Florida metro, the competitive landscape, target buyers, and the specific goals the website needs to achieve. For redesign projects, we audit the current site’s technical performance and SEO standing before anything changes. Discovery ends with a written brief that every subsequent phase builds from and that serves as the reference for resolving any disputes about scope or direction that arise later in the project.
Phase 2: Strategy and Site Architecture
Based on the discovery brief, we produce a sitemap and information architecture document: which pages the site contains, how they relate to each other, how the navigation is organized, and how each page serves both the buyer’s research process and the search engine’s indexing needs. For Orlando businesses with multiple service areas across Orange, Seminole, and Osceola counties, this phase determines the geographic SEO structure. The sitemap is reviewed and approved before any design work begins.
Phase 3: Design
Design starts with the homepage and one to two interior page templates. We present design concepts, collect structured feedback, and refine through defined revision rounds with parameters established in advance. Once core templates are approved, remaining pages are designed to match the approved direction. We do not surprise clients with a design that does not match the brief, and we do not iterate endlessly because the brief was vague at the start. Clear briefs produce clear designs.
Phase 4: Development
Approved designs are built in WordPress. Development includes full mobile implementation, performance optimization, CMS configuration, plugin setup, and complete SEO configuration: URL structure, title tags, meta descriptions, schema markup, Google Search Console integration, and Google Analytics. Development ends with a staging site review where the client navigates every page before anything goes live on the public domain.
Phase 5: Content
For projects where Rawcut Creative is writing the copy, content is produced in parallel with design and ready to populate the site during development. For projects where the client provides content, we deliver a content brief for each page and review at the population stage. No page launches with placeholder content, blank sections, or copy that was written without understanding the specific buyer and market.
Phase 6: Launch and Handoff
Launch includes a final quality assurance pass across all browsers and devices, performance score verification, redirect implementation for redesigns, Google Analytics and Search Console confirmation, and domain transfer if needed. After launch, we deliver a documentation package covering CMS usage, update procedures, and contact information for support. The client is not left with a launched site and no guidance on how to use it.
