Our Website Redesign Service Deliverables
Pre-Redesign SEO Audit
Before any design work begins, we document every indexed page on the current site, identify which pages are ranking and for what searches, note existing backlinks, and flag any technical issues that need to be resolved or preserved. This audit determines the redirect map and content migration strategy for the entire project. For Jacksonville businesses with five or more years of website history, this step alone can prevent significant ranking losses after launch.
Custom Design and Development
Once the audit is complete and the migration strategy is set, we proceed with the design. Every redesign is custom-built to the business’s current positioning. We do not reuse design templates across clients. The design reflects where the business is today, not where it was when the original site was built , important for Jacksonville businesses that have grown significantly since their last site was designed.
Content Migration and Rewrite
Existing content that is ranking or driving leads is preserved and migrated to the new site with proper URL mapping. Content that is thin, outdated, or underperforming is either rewritten or consolidated. We handle copywriting for pages that need new or improved content as part of the redesign scope, rather than leaving clients with blank CMS fields to fill in themselves.
Redirect Implementation and Verification
Every URL that changes in the redesign gets a permanent 301 redirect to the new URL. Every redirect is tested before launch. Post-launch, we monitor search console for crawl errors and redirect issues and resolve them within the first 30 days. This is the most technically critical phase of a redesign for an established Jacksonville business, and the phase most often handled poorly by web design companies that do not specialize in SEO-aware migrations.
Post-Launch Monitoring for Jacksonville Website Redesigns
The first 30 days after a website redesign launch are the most critical period for catching and correcting issues before they affect rankings or lead volume. Google re-crawls redesigned sites quickly and will encounter any redirect errors, broken links, or new technical issues within days of launch. We monitor Google Search Console actively during this period and resolve any crawl errors as they appear. We also track organic traffic and ranking movement weekly in the first month to identify any pages that have lost rankings unexpectedly and diagnose the cause.
Jacksonville businesses that have redesigned their sites previously and experienced ranking drops after launch usually experienced those drops because no one was monitoring. The issues that caused the drops were often fixable within days, but without monitoring they persisted for weeks or months. Our post-launch monitoring protocol prevents this outcome.
