Phase 1: Discovery
Discovery begins with a structured intake conversation covering the business, its market position in Collier County, the competitive landscape in its specific category and geography, target buyers, and the specific goals the website needs to achieve. For redesign projects, we audit the current site’s technical performance and SEO standing before anything changes. Discovery ends with a written brief that every subsequent phase builds from and that serves as the reference document for resolving any disputes about direction or scope that arise later in the project.
Phase 2: Strategy and Site Architecture
Based on the discovery brief, we produce a sitemap and information architecture document: which pages the site contains, how they relate to each other, how the navigation is organized, and how each page serves both the buyer’s research process and the search engine’s indexing needs. For Naples businesses serving multiple Collier County communities, this phase determines the geographic SEO structure. The sitemap is reviewed and approved before any design work begins.
Phase 3: Design
Design starts with the homepage and one to two interior page templates. We present design concepts, collect structured feedback, and refine through defined revision rounds with parameters established in advance. Once core templates are approved, remaining pages are designed to match the approved direction. We do not surprise Naples clients with a design that does not match the brief, and we do not iterate endlessly because the brief was vague at the start. Clear briefs produce clear designs on schedule.
Phase 4: Development
Approved designs are built in WordPress. Development includes full mobile implementation, performance optimization, CMS configuration, plugin setup, and complete SEO configuration: URL structure, title tags, meta descriptions, local business schema markup with Naples geographic coordinates, Google Search Console integration, and Google Analytics. Development ends with a staging site review where the Naples client navigates every page before anything goes live.
Phase 5: Content
For projects where Rawcut Creative is writing the copy, content is produced in parallel with design and ready to populate the site during development. For projects where the client provides content, we deliver a content brief for each page and review at the population stage. No Naples page launches with placeholder content or copy that was written without understanding the specific buyer and the specific Collier County competitive environment.
Phase 6: Launch and Handoff
Launch includes a final quality assurance pass across all browsers and devices, performance score verification, redirect implementation for redesigns, Google Analytics and Search Console confirmation, and domain transfer if needed. After launch, we deliver a documentation package covering CMS usage, update procedures, and support contact information. The Naples client is not left with a launched site and no guidance on how to operate it.
