Diversified CPC
Positioning a Market Leader for Long-Term Growth
Problem
Diversified CPC’s outdated website didn’t reflect the scale, innovation, or precision of the company behind it. But this wasn’t just a cosmetic issue. Their audiences—from industrial buyers to regulatory bodies—needed clear, accurate, and compelling content to understand Diversified CPC’s value. As their product offerings evolved and global markets expanded, they needed more than a site—they needed a full brand communications overhaul. And they needed a partner who could understand the science, speak the language, and translate it into content that connects.
Solution
We rebuilt the Diversified CPC website from the ground up, designing an intuitive user experience with clear content pathways for buyers, partners, and industry insiders. We leaned into their vibrant palette and bold typography to make technical information digestible—without watering it down. From animated sliders to video players to detailed product matrices, every page was built to work hard for the brand.
Web Design
Diversified CPC’s website needed more than a facelift—it needed a full rebuild to match the strength of their products and expertise. We kept the brand’s vibrant color palette but used it with purpose, guiding users through content with clear visual cues and bold hierarchy. Clean layouts, confident typography, and a refined user flow make it easy to navigate a highly technical offering without watering anything down.
Interactivity
A good-looking site means nothing if it’s a pain to use. We built a frictionless user experience with intuitive navigation that puts key content front and center. Interactive elements like leadership highlights, embedded video, and value sliders invite users to explore, engage, and actually retain what they’re seeing—making the site as useful as it is polished.
Extending The Brand
Our work didn’t stop at the site launch. We became Diversified CPC’s go-to creative and strategic partner. Together, we’ve launched integrated campaigns, designed trade show materials, produced magazine ads, and maintained a consistent voice across every channel. We manage their social presence, create educational content for highly technical audiences, and develop targeted messaging for niche industries. Whether it’s a product push or a long-game awareness strategy, we help Diversified CPC show up with purpose and precision.
“You’ve found a gem. Rawcut Creative has the talent and business acumen to produce exceptional work in a timely and professional manner. Working with Jacob is a pleasure. He is a creative collaborator who listens, asks the right questions, and brings a fresh perspective to every project. I highly recommend Rawcut Creative.”
Diversified CPC
Let’s skip the small talk and get to work. Big ideas don’t build
themselves. You bring the vision—we’ll bring the fire.