Creating a Tangible Brand Story for YachtWave
YachtWave’s Delivery Platform is an app and portal that connects motor-yacht builders with owners, improving the ownership experience and builder-owner relationships. They needed something memorable and tangible they could leave with builders – YachtWave’s prospective customers – at sales meetings.
Working in partnership with JV Studios, we designed this premium hard-bound book to do just that. It tells the story of YachtWave, describes the state of owner-builder relations, and introduces the features and benefits of their Delivery Platform in a beautifully visual and tactile way.
For a start-up such as YachtWave, novel design and marketing efforts present a challenge: a lack of previous work to draw on for examples of look-and-feel, photography style, tone of voice and content structure. They came to us with this great idea, but didn’t know where to start.
Through an iterative process, we worked with the team at YachtWave to develop a content outline, mapped it to our target page count, design wireframe and – finally – the polished book design.
“Top notch experience working with the entire team at Rawcut! Would highly recommend to anyone needing creative support.”
Let’s skip the small talk and get to work. Big ideas don’t build
themselves. You bring the vision—we’ll bring the fire.
