Good Design is functional
Design should work, which unfortunately isn’t always the case. It should communicate to your customers quickly and efficiently regardless if it is a large or small business.
Good Design is disruptive
If the design is working, it’s going to disrupt the marketplace and make a splash. To us, that is just a sign that everything is working how it should be.
Good Design is minimal
Balance, contrast, and color allow you to create simplistic visual systems that allow you to communicate more effectively to your audience by adding clarity to the design.
Good Design is sustainable
We aren’t just talking about recycling here. Good design should last a while. It should hold up to time in an ever-changing fast paced world where there is so much to compete with.
Good Design is useful
At the end of the day, if we aren’t communicating with the audience then they aren’t learning anything new which is wasteful. Design should be direct and educational.
Good Design is understandable
Overcomplicating how a design is going to make it difficult to understand. Design is more impactful and effective when it’s allowed to breathe through negative space and typography.
Good Design is unobtrusive
One of our favorite things about art is it can make one individual feel one way, and another a different way. Design should be neutral and allow free thinking to the viewer.
Good Design is honest
We believe honesty will always win, even if it is a hard truth. Design will always be more powerful, innovative, and valuable when it isn’t trying to manipulate or misguide users.
Good Design is collaborative
Design isn’t necessarily a team sport, but there is a lot of team effort that goes into getting projects across a finished line. The best solutions come from working together.
Good Design is intentional
It’s our job to ask the question why. If the answer is unclear, then we are going to lack clarity with the end result. We make sure every color, pixel, and element should have a purpose.