Why design retainers are the way to go with an agency

A graphic design retainer is an agreement between a client and a designer where the client pays a set fee in advance for a specified amount of design work over a set period of time.

So what are the benefits?


1. Consistent branding

A graphic design retainer ensures that a client’s branding remains consistent across all design materials. The designer becomes familiar with the client’s brand guidelines and can ensure that all new designs follow the same principles.


2. Cost Effective

A retainer can be cost-effective for a client because they are paying a set fee in advance for a certain amount of design work. This can be more cost-effective than hiring a designer on a project-by-project basis, where the cost can vary depending on the scope of the project.


3. Priority Service

With a retainer, the client has priority service and their design work is given priority over non-retainer clients. This can be especially beneficial if the client has urgent or time-sensitive design needs.


4. Flexibility

 A graphic design retainer allows for flexibility in the type of design work that is needed. The client can request different types of design work as needed, rather than being limited to a specific project scope.


5. Relationship building

A retainer allows for a long-term working relationship between the client and designer, which can lead to a deeper understanding of the client’s business needs and design preferences over time.



Overall, a graphic design retainer can be beneficial for a client by providing cost-effective, flexible, and consistent design services with priority service and a strong working relationship with the designer.

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