Chicago businesses that built their original brand when they were smaller, newer, or competing in a different segment of the Cook County market frequently reach a point where that brand is working against them rather than for them. A financial advisory firm that started serving mid-market clients on The Magnificent Mile and has moved upmarket toward the Naperville and Boca Raton ultra-high-net-worth segment may still be presenting the brand it built for its original positioning. A healthcare practice that has grown from a single provider to a multi-physician group is presenting a one-person brand to patients who are evaluating a group practice. A marine business that started as a local Cook County service operation and now serves national boat show buyers is using collateral designed for a local audience with a national audience that expects a different level of presentation. Rebranding in these situations is not about aesthetics. It is strategic alignment between the brand and the business reality.
Rawcut Creative provides rebranding services for Chicago businesses that have outgrown their current identity, repositioned in the Cook County market, or expanded beyond their original competitive set. Our rebranding process begins with an honest assessment of what the current brand communicates and how that compares to what the business needs it to communicate at its current stage. We serve professional service firms in the The Magnificent Mile corridor and Lincoln Park district, healthcare practices across Cook County, marine industry businesses along the Chicago waterfront, and growing companies throughout Midwest. See our full branding capabilities.
START YOUR PROJECT
