Bringing Accessibility Craft to Life—One Sip at a Time
We partnered with the Accessibility Craft team to bring their podcast brand to life—both visually and experientially. Created by our long-time friends at Equalize Digital, a leading accessibility agency, the podcast blends deep conversations around digital accessibility and inclusive design with a fun twist: reviewing a new beverage in every episode. They came to us with a clear vision—a brand and website that felt approachable, insightful, and interactive.
The Accessibility Craft team needed a website that could do more than just host podcast episodes—it had to support an interactive experience. Their vision was to let users quickly browse multiple episodes, see what beverage was being reviewed in each one, and easily purchase those drinks. On top of that, the site needed to be clean, easy to navigate, and fully accessible to all users, aligning with the team’s mission and the standards upheld by their accessibility agency, Equalize Digital.
The website design brings their concept to life while meeting high accessibility standards. The homepage features a grid-style episode layout for easy browsing, with each card clearly showing the featured drink, links to buy it, and quick access to the episode. The site was built with accessibility-first design principles, ensuring contrast, navigation, and readability are optimized across the board. We also helped with the new logo and the creation of their mascot “Ally,”. The result is a fun, functional, and inclusive platform that enhances the podcast experience from the first click to the last.
The Voices Behind the Mic
The site also includes a dedicated section where visitors can get to know the hosts behind Accessibility Craft. Each member has a profile that highlights their background, expertise in accessibility, and their unique voice on the podcast. It’s a personal touch that helps listeners connect with the team on a deeper level and reinforces the authenticity and passion they bring to every episode.
Sip Along With Ally
Each episode features their friendly mascot Ally as your guide—and with direct links to the drinks they’re tasting, you can sip along with the hosts as you listen.
“We’ve worked with Jacob and Rawcut Creative Company on several design projects for web, print, and social media. He is reliable, efficient, and the quality of the work is always top notch. He’s also gracious and responsive when we ask for revisions or provide critique. Every project feels like a partnership where we’re working together to achieve a common vision. Jacob is not just a do-er. He routinely brings fresh ideas and out-of-the-box thinking to the table. I highly recommend his team to any individual, agency, or business that’s ready to get seriously high-quality design work done.”
Let’s skip the small talk and get to work. Big ideas don’t build
themselves. You bring the vision—we’ll bring the fire.
