Diversified CPC

A global leader in the design and production of the highest quality specialty gases for a variety of industries and applications.

The challenge

Diversified CPC offers high-purity hydrocarbon, specialty gases, and aerosol products to multiple companies around the world. In other words, if you have used hair spray or air fresheners… you have probably used their products before. Diversified CPC came to us to originally help give their outdated website a modern facelift. As our relationship grew, we began helping with several other brand pieces.

The outcome

We were able to create a much more approachable website design that has a friendlier appearance, and friendlier navigation. Users can quickly view the products and services Diversified uses while having the opportunity to learn about the company and culture that makes them a leader in the industry.

Web Design

Diversified CPC’s website needed a large lift, but we were up for the challenge. Since the brand already had a vibrant color palette, we wanted to explore ways that we could lean into the colors to help navigate users down the page toward information and calls to action. We developed a bolder typography style, allowing us to achieve a much better hierarchy across the entire website.


As much as making a website appear beautiful is important, we know that the function of a website is even more important. We designed robust navigation allowing users to easily find information throughout their whole experience. We also made sure to include several interactive components to help engage the user such as information about leaders, video players, value sliders, and much more.

Extending The Brand

Now that we had a brand new website to show the world, we needed to get people there. RCC helps create weekly social media posts, flyers for events, and magazine spreads to help target new customers. We have helped them increase their brand awareness through out social media marketing strategist and look forward to watching Diversified CPC grow each month.

“You’ve found a gem. Rawcut Creative has the talent and business acumen to produce exceptional work in a timely and professional manner. Working with Jacob is a pleasure. He is a creative collaborator who listens, asks the right questions, and brings a fresh perspective to every project. I highly recommend Rawcut Creative.”

Kerry Carey, Marketing Director

Diversified CPC