Platinum elegance boudoir
A boudoir photography business that was looking to spread its awareness through a brand-new website.
The challenge
Platinum Elegance Boudoir came to us with a unique challenge. For this project, all the information needed to be displayed on one page, elegantly and cohesively. For us, that meant designing something that flowed flawlessly as the user interacted with the page.
The outcome
Our solution was creating a seductive layout that engages the user through large text, imagery, and well-defined sections. Though this project was only one page, the results of this project were stunning.
Web Design
We went with a black background to give the website a unique and elegant look. An anchor link functionality was added, allowing users to quickly find information once they land on the page. We added a subtle blur behind the navigation as you scroll down the page, creating a “reveal” effect, similar to what the photography represents. Each section was carefully considered to help tell the story of Platinum Elegance Boudoir.
Interactivity
Part of our strategy was to create sections that the user could interact with to learn more. Two major component of the project was showing off the work, and capturing emails for marketing purposes. Our design allows users to use the interactive gallery to expand images and view them on multiple screen sizes. We also created several opportunities for conversion through interactive marketing flyout windows. These flyout windows will be used for future marketing efforts, offing PDF downloads for boudoir tips.
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